Spying on competitors? Make It Lethal to Drive Web Traffic in 2023- Steps-Based Guide
SEO is crucial for digital marketing as it drives more web traffic. However, advanced practices will make SEO more critical in 2023.
As we move into this fast-moving world it becomes very important for us to modify our ways according to the enhanced search engine algorithms. However, old SEO practices will not help drive traffic in 2023. So, how do you do that? Well, you will have to prioritize specific aspects of your online marketing strategy, such as:
- UX or User Experience
- Speed
- Ease of use and mobile-friendliness
All these can be achieved with the use of advanced technologies in SEO in 2023 and beyond. This will enable you to keep pace with the changes in the search engines’ algorithms as well as in the behavior of the users.
And most importantly, a better SEO will result in more leads with about a 15% closing rate.
Out of many such technologies, future SEO will depend heavily on three specific ones, as mentioned below:
1. Voice search
Voice search will be more predominant with the increase in the use of smartphones and speakers. Users will need voice assistants. About 80% of voice search return results are the top three names in the SERP.
Therefore, you will need to emphasize more on voice search to optimize SEO. It can be done by creating content that adapts easily and supports queries in natural language.
It is also necessary to focus on long-tail keywords. This will eventually help obtain a higher rank with more efficient voice searches.
2. Artificial Intelligence and Machine Learning
AI and ML are other aspects that you should focus more on for optimizing SEO and driving more traffic toward your website.
Since most devices and systems today support AI, search engines are more advanced and have increased capabilities for intercepting and understanding the intent of any user search.
This increases the importance of AI and its growth in all aspects of life. As a result, about 91% of major companies use AI for different activities, including marketing and SEO practices.
Once again, relevant, informative, high-quality content will help in AI and ML and your SEO practice.
3. Video
Images create an ever-lasting impression in the minds rather than plain text. Period. Therefore, in 2023 and beyond, you will see less textual website content and more video content or pages with lots of images and screenshots.
According to reports, nine out of ten users prefer video content over plain text.
So, all these will help optimize SEO in 2023, increase website visibility, drive more traffic towards a site, and attain a higher rank on the SERPs.
However, this is not an easy feat to achieve, and if you are wondering how many hours it takes to drive web traffic, well, be informed that it will not happen overnight.
This leads to the obvious question:
How to drive web traffic?
Now, that involves optimizing SEO to drive more traffic.
But how will you assess whether your SEO practice is driving the desired traffic in number and form toward your site?
For that, you will need to find out how your competitors are doing and even spy on them to find out and use the positive aspects.
Spying on the web traffic of your competitor and stealing them ethically is also one of the most significant solutions for those businesses who wonder exactly how to drive web traffic with minimal or no budget.
Ideally, this does not need any real investment apart from the time spent on monitoring, analyzing, and creating an SEO strategy that is much better than your competitors.
All you have to do is, use specific tools, either free or paid versions, to track their competitors and even steal them(!) ethically. You can do this using spying on competitors to drive web traffic.
The most commonly used tools to track your competition and for an ethical spying strategy to drive web traffic are:
- SEMrush
- Similar WEB
- Ahrefs
Here are the details of each of these tools and a brief on how you can use any of these tools for leveraging spying to drive web traffic.
SEMrush
This is the best and most commonly used tool to spy on your competition. So, if you ask anyone how to drive web traffic to my site through spying, the most common answer that you will probably get is by using SEMrush.
This tool offers a lot of useful features for the users to reap the benefit of the information of their competitors. The valuable insights will help you to conduct further research from your end to optimize SEO and create top-performing web pages with more intuitive and useful content.
Proper use of keywords, preferably long-tail keywords, will not only increase web traffic but will also optimize the pages and even ads.
How to use it?
You will not need to have highly technical knowledge to use SEMrush. All you need to do is:
- Create an account
- Select the Domain Overview Report section from the left pane of the homepage
- Look for Top Organic Keywords and click on View details to review the keywords of your competitors
- Go to their top web pages
- Conduct keyword research from keyword overview and
- Go to the Backlink Analytics tab for further analysis and research.
SimilarWEB
Similar WEB is a specially designed tool that will enable you to find out the online strategy followed by your competitors by getting into their URLs!
This way, you can look at different traffic analytics along with different other metrics related to the web traffic and SEO success of your competitor.
In addition, this will also help you know more about the trends followed in your specific industry and follow them for better optimization of web pages and traffic.
Most importantly, using this tool will help you to see the needs of the customers and how they are interacting with the site before they accomplish their goals.
In short, when you use Similar WEB, it will help you greatly in conducting competitive research to create better content and SEO strategies. This will, in turn, result in better lead generation, conversion, and even identifying prospective investors.
How to use it?
This is a pretty simple tool to use. All you have to do is visit similarweb.com, enter any URL in the address bar, and pay attention to specific sections on the page, such as:
- Total visits
- Engagement metrics
- Referrals
- Traffic sources
- Top destination and referring sites
- Search
- Social
- Display ads
- Categories
- Audience interests
- Also visited websites
- Word cloud
- Competitors and similar sites and
- Related mobile apps.
Ahrefs
With almost the same features as SEMrush, Ahrefs is another of the most common tools to drive web traffic by knowing the positive aspects of your competitors.
When you know their success rate, you may try to find out how your competition is doing better than you and what strategies they are following to drive more web traffic toward their site.
You will come to know the type of keywords they are using and then do your research to find better keywords than them. Remember, keywords are the primary parameter for website success and perhaps the best way to drive web traffic.
When you use Ahrefs, it will help you in several ways, such as:
- To look at the reports on the backlink profiles of your competitor
- To track their page rankings alongside yours and
- To analyze your website by using its unique audit feature.
How to use it?
To find content opportunities, use Site Explorer, type the competitor domain, and go to the top pages report.
To research backlinks, go to the top pages report, click on a number, look for the referring domains report, and click on the Link type filter to see the actual ‘Follow’ numbers.
To research low-competition topics with high traffic, use Content Explorer, set an Organic traffic filter,
Similarly, by clicking on specific sections, you can research keyword data and find guest blogging websites, content gaps, domain ratings, broken pages and links, ranking performance, technical SEO, and more.
Summing It Up
In the end, choosing the right tool for monitoring traffic towards your site and ensuring higher footfall is crucial in 2023. However, which specific tool you will choose will depend mainly on your needs and objectives.
Every tool is designed with a specific purpose. While a few focus on simple monitoring of the brand, others emphasize website content or keyword data. The choice is yours.
Any tool will offer valuable info on how you can drive more web traffic to beat your competitors and grow your business.
Call To Action
Success in SEO in 2023 is ensured by reputed SEO agencies like us, Ampwake. Being the experts and having years of experience and a sea of knowledge about digital marketing and its needs, we cover all facets of SEO, from designing web pages to branding.
Call us at +91 845 201 3047 or write to us at info@ampwake.com and leave all your SEO worries to us. We promise you will have an improved online presence and user experience for a high rank in the SERP.
